Tesco Insurance

Tesco plc, more commonly known for their UK-based, international grocery and retail chain, have put their brand name to many products and services over the years. One of the more successful of these ventures has been Tesco Insurance (with the support of the RBS Group).

Having started out in the 1920s, Tesco's move into the online insurance market is a far cry from its beginnings as a brand name first seen to appear on packets of tea in the UK. In recent years, Tesco Insurance benefitted from the launch of Tesco.com in 2000, seeing the traditional grocery traffic delving into a multitude of cross sell oppourtnities, each carrying the Tesco mark.

Nowadays, you can see Tesco Insurance has established itself as a value for money insurance brand. This has helped Tesco Insurance to extend its product portfolio to include Tesco Car Insurance, Tesco Home Insurance, Tesco Health Insurance and many more personal finance products. One of the most notable distinctions of Tesco Insurance is their introduction of Tesco Value Car Insurance. This policy variation positions Tesco Insurance in line with customers who don't necessarily value the cover they receive from a policy but have a legal obligation to take out a minimum level of cover - a no frills variant to the traditional Tesco Insurance policy.

Tesco Insurance is a joint venture between UK Insurance and Tesco's Finance division. UK Insurance is wholly owned by the Royal Bank of Scotland (RBS) Insurance division which also includes leading brand names such as Churchill Insurance, Direct Line Insurance and Privilege Insurance. In 2007, Tesco Personal Finance launched an insurance comparison service (called Tesco Compare) which gives the parent RBS Group a presence in another market despite Direct Line's (also RBS) anti-comparison stance.